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Happybet extends St Pauli sponsorship agreement

20th June 2014 6:56 am GMT

Malta-licensed German-facing operator Happybet has extended and expanded its partnership with FC St Pauli, a team playing in the second tier of German football, the 2.Bundesliga.

The partnership now runs until the end of the 2014-15 football season, with Happybet becoming the club’s second-highest category of sponsor. The operator will increase its advertising presence during matches, with the deal worth an estimated €300,000.

The operator first began working with the club in March of this year, agreeing [...]

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