Malta-licensed German-facing operator Happybet has extended and expanded its partnership with FC St Pauli, a team playing in the second tier of German football, the 2.Bundesliga.
The partnership now runs until the end of the 2014-15 football season, with Happybet becoming the club’s second-highest category of sponsor. The operator will increase its advertising presence during matches, with the deal worth an estimated €300,000.
The operator first began working with the club in March of this year, agreeing [...]