The UK’s Advertising Standards Authority (ASA) has banned a TV advertisement for Betfair Casino which was found to be misleading for not communicating the fact that customers would have to bet £800 within seven days in order to withdraw the free £20 as offered by the company.

A TV ad for Betfair Casino featured the text “betfair.com/bonus” on the top right corner of the screen throughout. After describing some features of the service, the voice-over ended by stating: “And with up to four million pounds in prizes paid out every day, Betfair Casino has landed in a big way. Deposit £10 and get £20 free.”

On-screen text stated: “Terms apply. New Customers Only. Cash out restrictions apply, bonus must be activated within 7 days see betfair.com/bonus for full details.”

One complainant objected to the ad's omission of the condition that, in order to withdraw the free £20 and any accrued winnings, £800 had to be wagered within seven days.

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