Online games developer Ludia, a division of FremantleMedia, has launched The Price is Right Bingo on Facebook.

The Price is Right Bingo combines popular elements from the hit US TV show with the traditional game of bingo, with players matching randomly drawn numbers with those on their bingo cards in order to progress to ‘Contestants' Row’ for bonus prizes and a chance at spinning the legendary Big Wheel.

“The team at Ludia continues their tremendous track record of taking The Price is Right, one of the most treasured game shows in history, and creating new and engaging gameplay experiences around it,” said Nicholas Dale, senior manager of interactive and mobile at FremantleMedia. “Both bingo and The Price is Right are inherently social experiences and this combination will undoubtedly prove a winner with gamers and fans of the show.”

The Price is Right is the longest-running game show in television history and remains the number one show in daytime in the U.S. where it is hosted by Drew Carey and produced by FremantleMedia North America.