New deal extends partnership with UK-facing operator into the online bingo sector
Playtech has expanded its partnership with Solaya Group to become the exclusive online bingo provider for the operator’s brands in the United Kingdom.
The partnership was first established in 2024 through the delivery of Playtech’s online casino content.
After the successful launch of Zebra Bingo onto Playtech’s iBingo platform last year, the recent migrations of Bingostars and Peachy Games further strengthen the collaboration.
The launch on Playtech’s network includes access to a large B2B bingo liquidity pool and a wide range of popular networked rooms familiar to UK players.
“Solaya Group is a fantastic addition to the Playtech Bingo network,” said Playtech chief interactive gaming officer Marat Koss. “Our partnership began in 2024, and we’re proud to be expanding it into the Bingo vertical. Playtech remains committed to delivering a first‑class bingo experience, and Solaya Group’s players will now benefit from a wide range of engaging content, games, and prizes.”
Ed Pellant, head of commercial partnerships and delivery at Solaya Group, added: “Successfully migrating all three of our new bingo brands on to Playtech’s next-generation iBingo represents a significant milestone for Solaya Group.
“An elite array of bingo games has been a staple of our offering for years and we are excited to build on that with a partner as established as Playtech.”
Shares in Playtech plc (LSE:PTEC) were trading 0.85 per cent lower at 348.00 pence per share in London earlier Friday.