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Betit’s SuperLenny sponsors newly-promoted Bundesliga club

5th September 2014 9:01 am GMT

SuperLenny.com, the sportsbook brand operated by GVC joint venture partner Betit, has signed as platinum sponsor of SC Paderborn 07, a German football team playing in the Bundesliga for the first time in its history.

The brand will serve as a platinum partner of the club, with SuperLenny appearing in the club's multi-channel advertising as it looks to boost its brand presence in Germany and internationally.

The sponsorship will also be used to push special offers and [...]

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