The UK Advertising Standards Authority has banned a TV advertisement for Sportech's Vernons Bingo brand which was found to be misleading for not making clear the terms of its free bonus offer.
The TV ad for Vernons Bingo included on-screen text at the bottom of the screen stating: "Vernonsbingo.com/tv £30 FREE!". During the ad, one character stated: "Plus if you join now they'll give you £30 free to get you going" while on-screen text stated: "Freeplay, T&Cs apply".
A voice-over at the end of the ad stated: "Now at Vernons Bingo deposit £10 and get £30 absolutely free" and was accompanied with on-screen text which stated "Bonus cash out conditions apply". In the final scene, on-screen text stated "£30 Free Bonus".
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