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Warning campaign cut gambling ads, says Dutch regulator

10th September 2014 7:13 am GMT

Netherlands gambling regulator the Kansspelautoriteit (KSA) has claimed that a letter writing campaign warning operators against targeting Dutch consumers has been successful in reducing “excessive” advertising around the World Cup and Tour de France.

The KSA wrote letters to eight sports betting operators it had placed under investigation due to what it described as over-the-top advertising, prompting the eight to cease their activites.

The regulator said that the companies stopped promoting their brand, shut down Dutch-language Twitter [...]

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