The Advertising Standards Authority (ASA) of Ireland has partnered with the Gambling Regulatory Authority of Ireland (GRAI) to streamline complaints against gambling ads.
The partnership sees each body assume responsibility for particular types of gambling advertising, with the gambling regulator handling complaints against licensed entities, while the ASA will be responsible for all other complaints.
“The GRAI, once established, will protect the public by promoting a gambling sector that operates transparently and in accordance with the laws of Ireland, particularly the Gambling Regulation Act 2024,” said GRAI chief executive Anne-Marie Caulfield.
“This Act contains a number of restrictions on licences in relation to advertising, social media and more. It will also create awareness of problem gambling and establish safeguards to address it.
“By working with the Advertising Standards Authority, as the GRAI’s powers are commenced, we will aim to address any concerns raised by the public about advertising in and surrounding gambling promptly and effectively, in line with the Advertising Standard Authority’s code.”
Orla Twomey, chief executive of ASA Ireland, added: “We are delighted to partner with GRAI, a new organisation that will help to safeguard the public from problem gambling, particularly protecting children from accessing places or services where gambling activities are offered.
“The aim of the Advertising Standards Authority is to ensure that advertisements are legal, decent, honest and truthful for consumers. This partnership underscores our shared commitment to protecting consumers, and by joining forces, we will remain dedicated to ensuring that the public can easily access information on responsible gambling advertising.”