European gaming operator Betclic Everest Group has agreed a deal that will see its Betclic brand become one of the lead sponsors of Serie A football club ACF Fiorentina.
The operator will collaborate with Fiorentina on a number of projects designed to ramp up engagement with the team’s fans, with the Betclic brand featuring heavily on the club’s online and social media platforms.
It will also have its brand displayed around the club’s 47,000 capacity Stadio Artemio [...]
