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ASA rules two Ladbrokes Life ads irresponsible

17th September 2014 9:23 am GMT

Two posters that form of part of the Ladbrokes Life advertising campaign have been found to promote an irresponsible attitude towards gambling by the UK's Advertising Standards Authority (ASA).

Although the ASA ruled that the majority of the Ladbrokes Life campaign was not in breach of the advertising code, it did rule against posters featuring two of the campaign's star characters.

The campaign was based around the slogan, “This is the Ladbrokes Life,” and was comprised of [...]

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