Pragmatic Play is entering the world of motorsports as the main sponsor of MotoGP team Aprilia Racing for the upcoming 2025 season.
The sponsorship deal gives Pragmatic Play prominent branding on the Aprilia Racing team’s bikes and kit, as well as access to promotional assets, throughout the upcoming MotoGP season which begins on 2 March.
“With its rich racing pedigree, relentless drive to succeed, and passion for entertainment, Aprilia Racing is the perfect brand partner for Pragmatic Play,” said Pragmatic Play chief operating officer Irina Cornides. “We are delighted to announce this sponsorship and look forward to elevating the experience for fans worldwide.”
Aprilia Racing is the most successful European factory team in the FIM Grand Prix World Championship and features riders Marco Bezzecchi and last year’s World Champion Jorge Martín.
“We are particularly pleased to welcome a new partner of the caliber of Pragmatic Play,” said Aprilia Racing CEO Massimo Rivola. “This partnership represents the union of two companies that share the values of innovation, passion and the pursuit of excellence. The goal is to build a collaboration based on trust, innovation and a shared vision for the medium to long term.”