Ladbrokes has secured a three-year partnership with Chester Racecourse, three decades after first sponsoring the Chester Cup.
The collaboration will see the Entain-owned bookmaker named as the official fixed betting partner of the Boodles May Festival, which takes place between 7 and 9 May, and title sponsor of Ladbrokes Chester Cup Day on 9 May.
Ladbrokes is also sponsoring a race on each day of the festival, including the Ormonde Stakes on ladies day.
“Horse racing is part of Ladbrokes’ DNA, and our objective is to strengthen our support for, and promotion of the sport through this exciting partnership with Chester Racecourse, which marks a welcome return to Ladbrokes’ sponsorship of The Chester Cup after thirty years,” said Ladbrokes PR director Simon Clare.
“We are looking for sponsorship of iconic races, as well as partnerships with racecourses that share the same values as Ladbrokes, and Chester Racecourse and the Chester Cup ticks all the boxes.”
Kate Dawson, commercial director at Chester Racecourse, added: “The Boodles May Festival is the standout event of the racing season at Chester, combining world-class racing with an unrivalled atmosphere, and we are thrilled to welcome Ladbrokes as our official fixed betting partner and title sponsor of Ladbrokes Chester Cup Day.
“This milestone highlights their deep-rooted connection to the race and the prestige it carries within the sport. Ladbrokes is an iconic name in the industry, and their return to horse racing at Chester Racecourse will undoubtedly elevate the experience for our guests.”