Easygo-owned betting and gaming operator Stake has secured legendary horse racing jockey Frankie Dettori as a global brand ambassador.
Dettori is regarded as one of the greatest jockeys of all time, with his career in the sport spanning more than three decades. He is a three-time British flat racing champion and achieved legendary status with his clean sweep at Royal Ascot in 1996.
Dettori joins the operator’s growing list of sports ambassadors from across the globe, which includes stars such as Premier League winner Sergio Aguero, UFC star Israel Adesanya and rapper Drake.
“Frankie is one of the biggest names in horse racing history, but more importantly than that, he is also a name that transcends sport,” said Stake chief marketing officer Akhil Sarin. “His career achievements and personality are unmatched in the racing world and we are thrilled to welcome him on to the Stake roster.”
Dettori added: “I am really excited to be working with Stake and to be part of such a refreshing and dynamic team. They are a hugely recognisable name within sport and work with some of the biggest athletes and teams, so I am looking forward to coming onboard and seeing what is next.”