Kaizen Gaming’s Betano brand has agreed a long-term sponsorship agreement with Argentinian football club River Plate.
The partnership will see the operator serve as the club’s main and front-of-shirt sponsor, effective from the current season, replacing previous sponsor Codere.
“River Plate is a global footballing institution with one of the largest fan bases in the world and a history dating back over 120 years,” said Kaizen Gaming chief commercial officer Julio Iglesias. “As soon as we started speaking with the club, we knew we had found a partner who shared our values and relentless drive to raise the bar and set the highest standards in everything they do.
“The club and its fans’ passion for football is second to none, and it is exciting to be joining them on the next chapter of their illustrious history. At Betano, we are always aiming for the top.”
The agreement with River Plate adds to Kaizan Gaming’s extensive football sponsorship portfolio, which includes deals with the likes of the Argentine Football Association, Portuguese clubs Porto, Sporting Lisbon and Benfica, and English premier league club Aston Villa.
Betano is also the official global sponsor of the UEFA Europa League and UEFA Conference League.
Jorge Brito, president of River Plate, commented: “Partnering with Kaizen Gaming and its brand Betano marks a significant milestone for us. Their presence in 19 international markets aligns perfectly with our global vision.
“Through its sponsorships of the CONMEBOL Copa América 2024 and the Argentine Professional Football League’s Torneo Betano, Kaizen Gaming has reinforced its leading role in the world of sports. River Plate is also a global leader in sports marketing, backed by a passionate fan base, an iconic stadium and an unmatched record of over 85 consecutive sold-out home matches.
“We are proud to be the most followed club in the world. With this partnership, we continue to grow, break new ground, and we’re excited to welcome Betano to the River Plate family.”