Play Alberta has signed a multi-year sports betting partnership with the Canadian Football League’s (CFL) Edmonton Elks.
The partnership designates Play Alberta as the official sports betting partner of the Elks and includes the renaming of the Elks’ home stadium, Commonwealth Stadium, to Play Alberta Field for all home games.
Play Alberta is the only regulated iGaming site in the Canadian province and is operated by Alberta Gaming, Liquor and Cannabis (AGLC).
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work,” said AGLC chief executive Kandice Machado. “We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location.”
Chris Morris, president and CEO of the Edmonton Elks, commented: “We couldn’t be more excited to welcome Play Alberta to the Elks family. This partnership is about more than just putting a name on the field, it’s about building something meaningful for our fans and our community.
“Play Alberta is an Alberta-based organisation that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way.”