Codere Online has furthered its partnership with Mexican football club CF Monterrey Rayados to include the upcoming FIFA Club World Cup.
The partnership will see Codere Online offer Monterrey fans unique and differentiated experiences throughout the upcoming tournament, which takes place in the United States, where it will also feature a new club shirt with the operators brand on the front.
Codere Online has served as Monterrey’s front of shirt sponsor since 2021.
The expanded partnership will also be supported by an advertising campaign across various media channels.
“We are very happy and proud to be able to join and continue to support Club de Futbol Monterrey in all its projects. This year marks the 80th anniversary of the club, and we couldn’t miss the celebrations of the club with which we have been walking hand in hand for the last four years,” said Codere Online chief marketing officer Alberto Telias.
“Their significant growth and results in both Liga MX and international tournaments are what allow us to be here today, announcing this jersey for their participation in the Club World Cup.
“Undoubtedly, Rayados has helped us solidify our presence in the country with Codere.mx now being one of the leading online gaming operators in the market,” Telias concluded.
Pedro Esquivel, executive president of Club de Futbol Monterrey, commented: “It is a pleasure for the club to always be able to count on the support of an internationally renowned brand like Codere and, even more, to have them as our sponsor for this important tournament for the club.
“The Club World Cup, in the framework of our 80th anniversary, is undoubtedly a very important international showcase for us, and we are sure it will help us continue to consolidate our growth and achieve our objectives.”
The FIFA Club World Cup 2025 will be held in 11 host cities in the United States from June 14 to July 13, with 32 of the world’s leading clubs competing for the title.
Shares in Codere Online (NASDAQ:CDRO) closed 2.80 per cent lower at $7.64 per share in New York Tuesday.