Eaton Gate Gaming brand Kwiff has been named the official betting partner and back-of-shirt sponsor of Scottish Premier League football club Motherwell for the next two years.
The sponsorship deal marks the mobile sports betting operator’s first in Scottish football, as the brand seeks to increase its exposure across the United Kingdom.
The agreement will see Kwiff’s branding feature on the back of the club’s home and away kits, along the bottom, from the start of the 2025/26 Scottish Premier League season.
“We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans,” said Garry McGibbon, director at Eaton Gate Gaming’s marketing services company Spryme.
“Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters, and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, commercial director at Motherwell, commented: “Welcoming Kwiff as our official betting partner and back of shirt sponsor for the 2025/26 season is the perfect way to kick-start the new campaign.
“It’s great to have Kwiff behind us for the next two seasons at least, recording the club’s biggest back-of-shirt agreement. I look forward to working with them and thank them for supporting the club.”