bet365 has agreed a multi-year deal to serve as the official sports betting partner of the Women’s National Basketball Association (WNBA) team Chicago Sky.
The multi-faceted agreement gives bet365 prominent branding behind the basket on the north end of the court, on the centre pole pad at both home and visiting team baskets, and across in-arena advertising boards.
bet365 will also benefit from exposure on social media, broadcast and digital promotional marketing materials.
“Our partnership with the Chicago Sky has us floating on cloud nine and is the perfect opportunity for our expansion into the WNBA,” said a bet365 spokesperson. “We can’t wait to share our never ordinary betting experience with Sky fans.”
Alex Teodosi, VP of corporate partnerships for the Chicago Sky, commented: “The Chicago Sky are thrilled to partner with bet365 to align with a growing sports trend that brings new visibility to the WNBA and the Chicago Sky.
“We look forward to bringing great new sports betting opportunities to Sky fans, while always encouraging responsible betting and positivity towards our players.”