Betsson has been named as the new official main partner of Belgian Pro League football team Club Brugge.
The new three-year agreement represents the largest shirt sponsorship deal in the club’s history and will see the operator’s live score app betFIRST.sport feature on the front of club shirts.
The betFIRST.sport logo will appear in all domestic fixtures, while the company’s infotainment brand, betsson.sport, will appear on the club’s kit during European competitions.
“Partnering with Club Brugge – a club with a remarkable legacy, strong values, and an exceptionally loyal fan base – is a significant milestone for us,” said Betsson Group CEO Jesper Svensson. “We look forward to supporting the club’s future ambitions and strengthening our connection with football fans across Belgium.”
Bob Madou, CEO of Club Brugge, commented: “I am very excited about this deal. Both Betsson Group and Club Brugge are innovative organisations striving for excellence. With this deal, we join a distinguished group of teams in the Betsson Group family, including Inter, Boca Juniors, and Atlético Nacional.”
Shares in Betsson AB (STO:BETS-B) were trading 0.50 per cent lower at SEK198.90 per share in Stockholm Tuesday morning.