Eaton Gate Gaming brand Kwiff has secured a multi-year partnership with English Football League (EFL) team Millwall FC.
The new agreement comes after the operator was a sleeve sponsor for Millwall’s Emirates FA Cup Fifth Round tie against Crystal Palace in March.
As part of the partnership, the pair will work on a number of matchday activations and creation of new content to enhance the fan experience throughout the upcoming season.
“It’s great to enter into this partnership with Millwall FC and we’re excited to see how it progresses,” said Garry McGibbon, director at Eaton Gate Gaming’s marketing services company Spryme. “The foundation of any strong partnership is the people you work with. If our experience so far is anything to go by, it’s going to be a privilege working with a proper football club with such strong traditions. We’re really looking forward to it.”
Luke Wilson, commercial director at Millwall, commented: “We’re thrilled to be continuing our relationship with kwiff, following on from their sleeve sponsorship of our FA Cup Fifth Round tie last season. Within a competitive market, they have quickly established themselves as a fast-growing and innovative brand.
“We’re looking forward to working with Garry and his team throughout the coming season as we continue to support the growth of their brand within the UK.”
Kwiff recently agreed a shirt sponsorship deal with Scottish Premier League football club Motherwell.