Spanish and Latin America-facing operator Codere Online has expanded its sponsorship of the Mexican football club CF Monterrey Rayados.

Codere’s logo will feature on the front of the club’s women’s team shirts throughout the 2025/26 season after debuting at the team’s 4-0 loss to Pumas on 13 July.

Beyond the jersey sponsorship, the partners will work on activations throughout the season aimed at strengthening fan engagement and increasing the visibility of women’s football in Mexico.

The expanded partnership builds on the agreement signed last year, which saw Codere named as the official betting partner of the men’s team.

“Becoming the main sponsor of Rayadas was a clear priority for Codere Online since we started our partnership with the broader club,” said Codere Online’s director of sponsorships and public relations, Carlos Sabanza. “It is an honour to support one of the strongest teams in Liga MX Femenil and to help drive greater visibility for women’s football.”

Alberto Telias, chief marketing officer at Codere Online, commented: “This partnership underlines our continued growth in Mexico, where codere.mx remains one of the foremost online gaming platforms.”

Pedro Esquivel, executive president of Club de Futbol Monterrey, added: “We are delighted to extend our relationship with Codere Online. This collaboration promises exciting developments ahead, and we look forward to achieving them together.”

Shares in Codere Online Luxembourg SA (NASDAQ:CDRO) closed 2.03 per cent lower at $8.22 per share in New York Tuesday.