Kaizen Gaming’s Betano brand has been named as the new official betting partner of Denmark’s top football league, 3F Superliga.
The top Danish league joins Betano’s bustling portfolio of football sponsorship agreements that include the UEFA Europa League and the UEFA Conference League, as well as a number of top European clubs including Bayern Munich and Aston Villa.
“We are very pleased to welcome Betano as the official betting partner of the 3F Superliga,” said Danish League Association CEO Claus Thomsen. “Betano has become a major player in both international and Danish football, and with their strong focus on responsible gaming, they can contribute positively and professionally to the growth of Danish football.”
Julio Iglesias, chief commercial officer at Kaizen Gaming, commented: “We are proud to enter into this new partnership with the 3F Superliga, a league that is at the heart of the Danish football culture.
“Denmark has a long and proud tradition with passionate fans and clubs with deep local roots, and we see this partnership as an opportunity for us to contribute positively to that entire ecosystem – reaching beyond the Danish clubs we are already collaborating with.
“At Betano, we are committed to offering responsible, engaging sports experiences, and we look forward to working with the Danish League Association.”