Immense Group-owned online casino brand Mr Vegas has been unveiled as the principal front-of-shirt sponsor of EFL Championship club Sheffield Wednesday.
The Mr Vegas logo will appear on the front of the men’s first team kits for the upcoming Championship campaign, having previously served as the club’s back-of-shirt sponsor.
Marco Trucco, chief marketing officer at the Immense Group, said: “Last season, Mr Vegas had the players’ backs. This year, we’re proud to be front and centre on Sheffield Wednesday’s shirts. We’re deepening our partnership with the club at a time when Mr Vegas is becoming the online casino of choice for many customers.
“In particular, we applaud Sheffield Wednesday’s commitment to partnering with an authentic and legitimate operator in the UK – a responsible decision that protects the club’s values and ensures fans are engaged with a safe and controlled site. We can’t wait to bring that Vegas feeling to Hillsborough, with a range of exciting promotions and experiences planned throughout the season.”
James Todd, commercial manager at Sheffield Wednesday, added: “It’s fantastic to welcome Mr Vegas as our front-of-shirt sponsor for the 2025/26 season.
“Our partnership with Mr Vegas has already delivered brilliant activations, from the Ultimate Day Out competition ahead of the Steel City derby to ticket and hospitality giveaways that really resonated with fans. As always, any marketing activity will align with our strong stance on promoting responsible and regulated gambling.
“Mr Vegas is a fun, exciting brand, and we look forward to another season of engaging and rewarding experiences for the Wednesday faithful.”