Malta-headquartered betting and gaming operator ComeOn Group is sponsoring three Danish football clubs as part of its new global sponsorship strategy.
The operator’s flagship ComeOn! brand will be the main sponsor for AC Horsens and HB Køge in the Danish 1st Division, the second tier of the Danish football league system, as well as newly promoted Danish Superliga side FC Fredericia.
ComeOn said that these partnerships reflect its commitment to supporting professional sports clubs at both elite and grassroots levels.
“Football has an unmatched ability to inspire, unite, and create unforgettable memories,” said Efi Peleg, chief commercial officer at ComeOn Group. “With our new sponsorship strategy, we want to put those raw, emotional ComeOn! Moments at the heart of everything we do – whether it’s the eruption of a home crowd after a decisive goal or the quiet intensity just before a game-changing play.
“This is more than just branding on a shirt – it’s about building lasting partnerships that energise fans and communities,” Peleg added. “We are especially proud to expand our footprint in Denmark by supporting ambitious clubs like FC Horsens, HB Køge, and newly promoted FC Fredericia. Their stories embody the passion, perseverance, and excitement that define why we love football.”