Superbet has agreed a deal with Jagiellonia Białystok to serve as the Polish football club’s shirt sponsor for the upcoming season.
Jagiellonia Białystok becomes the fourth club in the Ekstraklasa, the top level of Polish football, to join the operator’s football sponsorship portfolio, alongside Lech Poznań, Górnik Zabrze, and GKS Katowice.
In addition to appearing on the front of team shirts, Superbet will collaborate with the club on several fan-focused initiatives throughout the season.
“Jagiellonia fits perfectly into our sponsorship strategy – it’s a club with ambition, a strong identity, and enormous potential that combines modernity with local character,” said Superbet Poland CEO Łukasz Seweryniak. “We’re thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship.”
Zbigniew Ziemowit Deptula, president of the Management Board at Jagiellonia Białystok, commented: “I am extremely proud and happy to establish a cooperation with such a recognised and renowned brand as Superbet.
“I would like to emphasise that this is the highest sponsorship agreement in the club’s history, which further underscores the importance of this partnership. I believe the word ‘partnership’ is key in the context of our agreement. I am most happy because we are not just gaining a sponsor, but a true Partner with whom we will build major achievements.”