Online betting and gaming operator Stake.com has sealed a multi-year agreement with eSports giants Team Vitality.
As part of the partnership, Stake has been named as the official partner of Team Vitality’s CS2 team, as the operator looks to strengthen its presence in the eSports sector.
The partnership will see the Stake logo appear on the front and over the left collarbone of team shirts, with Stake also benefiting from prominent brand placement across Team Vitality CS’s digital platforms.
The partners will also co-create premium content activations and provide fans with exclusive player access opportunities year-round.
“This partnership with Stake is historic: not only for its scale but also for its symbolic value. It reflects the success of our ambition to establish Team Vitality as a leading global esports brand, alongside the biggest names in their respective industries,” said Team Vitality co-CEO Vas Roberts.
“At a defining point in our Counter-Strike journey, this collaboration will allow us to create innovative experiences, offer exclusive content around our team, and support our CS2 roster as it reaches new competitive heights.”
Akhil Sarin, chief marketing officer at Stake, commented: “This partnership brings together two industry powerhouses: Stake, a global leader in betting and entertainment, and Team Vitality, the reigning CS2 world champions.
“This collaboration adds esports to our globally renowned portfolio of sports and entertainment partnerships, with Team Vitality representing exactly the caliber of world-class partner we seek as we enter the esports arena.”