Kaizen Gaming’s Betano brand has been named as the title sponsor of the Supertaça Cândido de Oliveira, the Portuguese Super Cup.
Through an agreement with the Portuguese Football Federation (FPF), Betano gains naming rights to this year’s cup game, the Supertaça Cândido de Oliveira Betano, which sees Sporting CP face SL Benfica at the Estádio Algarve on 31 July.
Betano and the FPF will also conduct a number of initiatives focused on enhancing the fan experience and celebrating the game.
“We are extremely proud to associate Betano with the Supertaça Cândido de Oliveira as its title sponsor, reinforcing our connection with the Portuguese Football Federation – an institution that plays a key role in the development and promotion of football in Portugal,” said Ricardo Branquinho, Portugal country manager at Betano.
“This partnership symbolises not only the kick-off of the football season in Portugal but also our commitment to offering fans a premium experience, allowing them to enjoy this competition in an even more exciting and immersive way. We aim to continue elevating sports sponsorship in Portugal by bringing fans closer to the game they love.”
João Medeiros Cardoso, director of marketing and new business at the Portuguese Football Federation, commented: “We embrace this partnership with great excitement, as it involves a brand that will undoubtedly elevate the Super Cup.
“This marks a boost in the competition’s growth, driven by this new leadership, which will help reposition Portuguese football as one of the world’s leading footballing brands. The Super Cup has become a standout moment for entertainment, and Betano aligns with this vision by bringing impactful and unique experiences to the fans.”