Online betting and gaming operator Parimatch has been unveiled as the official sleeve sponsor of English Premier League football club Leeds United.
The agreement will see the Parimatch logo appear on the sleeve of the club’s first team shirt for the upcoming Premier League season, with the brand also featuring prominently at both the Elland Road Stadium and Leeds’ training ground, Thorp Arch, as well as on perimeter LED boards and the club’s media backdrop.
The pair will also collaborate on activations and digital campaigns during the season, which will be promoted through the club and via Parimatch.
“This is more than a partnership – it’s a powerful alliance between two brands with the same goal: to win,” said Parimatch CEO Sergey Portnov.
“We believe in strong leadership, and we see that in Leeds United – a club with a proud history, loyal fans, and big dreams for the Premier League 25/26. We don’t wait for change. We lead it. This partnership shows our commitment to working with clubs that shape the future of football.”
Morrie Eisenberg, chief business officer at Leeds United, added: “We’re really pleased to bring Parimatch onboard with the club as our new sleeve partner.
“They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game. We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.”