Stake is growing its presence in cricket as the official title partner of the Trinbago Knight Riders (TKR), the most successful franchise in the Caribbean Premier League Twenty20 tournament.
The partnership adds to Stake’s global sports portfolio, which includes the UFC, Everton, and the Stake F1 Team, as well as cricket sponsorships with the European Cricket Championships, South Africa’s Paarl Royals, and Major League Cricket in the United States.
“We are proud to welcome Stake as the official title partner of the Trinbago Knight Riders in a multi- year agreement,” said Binda Dey, group chief marketing officer for Knight Riders Sports. “This partnership marks a significant milestone for us, bringing together two globally recognised brands with a shared commitment to innovation and elevating fan engagement through technology.
“Stake’s impressive presence across global sports demonstrates their dedication to supporting world-class sporting entertainment, and we look forward to a successful and impactful partnership.”
Stake chief marketing officer Akhil Sarin said: “TKR represents the kind of excellence Stake looks for in partnerships. Their track record and passionate fanbase make them the perfect addition to our cricket portfolio. We’re excited to support TKR and bring our platform to cricket fans worldwide.
“Our partnership with TKR is not just about brand alignment – it’s a step toward building meaningful connections with cricket fans. We are excited to create immersive, tech-driven fan experiences that reflect the energy and passion of T20 cricket.”
The Trinbago Knight Riders have claimed four championship titles in 2015, 2017, 2018, and 2020, with the team featuring former international West Indies cricketers Andre Russell, Sunil Narine and Dwayne Bravo.