Super Group’s Betway brand has named former French international footballer and Arsenal legend Thierry Henry as a global ambassador.
Henry began his club career at AS Monaco in France, joining English Premier League club Arsenal in 1999 after a brief spell at Juventus in Italy’s Serie A.
He went on to become a legend for the Gunners, beating Ian Wright’s all-time goalscoring record for the club, and winning two Premier League titles and three FA Cups.
In 2007, he made the switch to Spanish giants Barcelona where he won six more trophies, including the Champions League in the 2008/09 season.
His international career included a World Cup win on home soil in 1998 and a 2000 European Championships victory for Les Bleus.
Following retirement from his playing career, he has coached at club and international level and remains a much sought-after TV pundit.
“Thierry Henry is a true soccer legend and sporting great, and it is with immense pleasure that we welcome him into the Betway family of ambassadors and partners,” said Super Group CEO Neal Menashe. “Our deal with Thierry’s former-club Arsenal has been a flagship part of our marketing strategy over the last two years. We look forward to sharing his expert insights and exclusive content with our customers across the world.”
Commenting on the announcement, Henry said: “Football’s always been about action and excitement, and that’s what Betway brings to fans in a unique way. I’m really looking forward to being part of something that connects people to the game they love.”
Other Betway global brand ambassadors include former South African cricketer Graeme Smith, American tennis player Andy Roddick, and Irish footballer Robbie Keane.
Shares in Betway owner Super Group Ltd (NYSE:SGHC) closed 1.12 per cent higher at $10.79 per share in New York Monday, and gained 1.95 per cent to $11.00 in pre-market.