Bally’s Corporation has agreed a front-of-shirt sponsorship deal with English Premier League football club Nottingham Forest.
The agreement for the upcoming season will see the Bally’s logo appear on the front of team shirts, as Forest compete in both domestic and European competitions for the first time in 30 years.
Bally’s will also gain prominent branding at Nottingham Forest’s home stadium, the City Ground, throughout the 2025/26 season.
The sponsorship deal will support Bally’s growth in the United Kingdom following the recent acquisition and rebranding of Aspers Casino in Newcastle to Bally’s Casino.
“Bally’s has always been dedicated to delivering exceptional entertainment, from our renowned resort destinations to our popular gaming platforms. Partnering with Nottingham Forest, an iconic club with a proud history and passionate fanbase, is a natural fit for us,” said Bally’s chief executive Robeson Reeves.
“We’re excited to bring our global brand to the Premier League stage, introduce new audiences to the club, and collaborate on initiatives that make a meaningful impact both locally and internationally. On behalf of everyone at Bally’s, we wish the Reds every success for the season ahead.”
Evangelos Marinakis, owner of Nottingham Forest, added: “I would like to welcome Bally’s Corporation to the Forest family. We are on a special journey – we are determined to keep achieving incredible things, and strengthening our global partnerships is an important part of this.
“As our Club continues to thrive both on and off the pitch, we’re looking forward to working with Bally’s on a number of exciting initiatives, helping us to engage with our growing fanbase within Nottinghamshire and around the world.”
Shares in Bally’s Corporation (NYSE: BALY) gained 0.22 per cent to close at $9.26 per share in New York Tuesday.