Online betting and gaming operator bet365 has agreed sponsorship deals with German Bundesliga clubs Hamburg SV and VfB Stuttgart.
bet365 will serve as the exclusive betting partner of Hamburg SV under a three-year deal which gives the operator brand visibility on LED advertising boards and media walls during matchdays at the Volksparkstadion, as well as on the club’s digital channels.
“Both HSV and bet365 look forward to a successful and productive collaboration, with the goal of sharing the passion and enthusiasm of fans in football and creating special Bundesliga moments together,” the club said in a statement.
bet365’s agreement with VfB Stuttgart covers the the 2025/26 season and will see bet365 maintain a brand presence at the MHP Arena on every Bundesliga matchday, including in-game perimeter LED boards and stadium branding.
“We are excited to partner with VfB Stuttgart, a club with a rich history and a very passionate fan base. We look forward to supporting the reds in this Bundesliga season and cannot wait to experience the atmosphere within the MHP Arena,” said bet365 global chief marketing officer Alex Sefton.
Rouven Kasper, chief marketing and sales officer at VfB Stuttgart, commented: “We are delighted to welcome bet365, one of the world’s leading online sports betting brands, as an official team partner of VfB Stuttgart.
“With bet365, VfB Stuttgart gains a partner that is actively committed to player protection and fully committed to promoting responsible gambling. This was a prerequisite for us entering into this partnership.”