Betsson has sealed a second naming rights deal in Greece’s top basketball league through an extension of its partnership with Aris Basketball Club.
The extended deal will see Betsson continue as Aris’ main sponsor for the 2025/26 season, with its brand featuring on the front of official team jerseys, while Betsson also becomes the club’s official naming partner.
“Betsson proudly stands beside Aris Basketball Club during this period of renewal and momentum,” said Thanos Marinos, managing director of Betsson Greece. “Our ambition is to support the club’s growth, enhance its visibility, and deepen the bond with its loyal supporters. Aris is a legendary club with a unique identity and passionate fanbase, and we are excited to contribute to its journey forward.
“With more than 60 years of history and a presence in more than 24 markets worldwide, Betsson brings global expertise in sports and entertainment, fostering responsible, innovative, and meaningful partnerships that create value for communities and the game alike.”
Agapitos Diakogiannis, CEO of Aris Basketball Club, commented: “Our partnership with Betsson, which is now further strengthened through its role as Main Sponsor and Naming Partner, stands as a strong vote of confidence in ARIS’ vision and momentum.
“Together, we are entering a new era with the ambition of restoring the club to where it truly belongs, at the top, building on our values, our history, and the unwavering passion of our supporters.”
Earlier this week Betsson was unveiled as the main sponsor and naming partner of Mykonos Basketball Club.
Shares in Betsson AB (STO:BETS-B) were trading 0.57 per cent lower at SEK156.30 per share in Stockholm Wednesday morning.