Onyx Gaming brand BetWright has been unveiled as a principal partner and official back-of-shorts sponsor of English Championship club Norwich City for the 2025-26 season.
The deal will see BetWright’s logo appear on the back of the men’s first team shorts during the current season, as well as on advertising boards at Norwich’s Carrow Road stadium in all domestic matches.
BetWright will also feature across Norwich City’s official partner ecosystem, including brand and link placement within the club’s partner section, as well as a programme of activations and dedicated social media activity throughout the season.
The pair will also work on campaigns that will include a defibrillator installation campaign across East Anglia.
David Matthews, CEO of BetWright, said: “We’re delighted to announce this landmark partnership with Norwich City as principal partner and men’s back-of-shorts sponsor. Since launching in December 2024, BetWright has quickly become one of the UK’s fastest-growing betting brands, built on innovation, outstanding service and the highest standards of safer gambling. This deal is the biggest in our history and represents a major step forward in our ambition to create an exciting and responsible new iGaming experience.
“As an East Anglia-based business, partnering with Norwich City is especially meaningful. The club is at the heart of our region, and we’re proud to see the BetWright name alongside the Canaries this season. It’s a chance for us to stand with the community we call home and support the club and its incredible fans, the Wright Way.”
Yarry Troshchey, chief marketing officer at BetWright, added: “Partnering with Norwich City is a big moment for us. Football is at the core of everything we do and working with a club that has such incredible fans gives us the chance to create something special. We’ve got big plans in store on how we can give back to the community with campaigns that make a real impact, celebrating the spirit of Norwich on and off the pitch.”
Sam Jeffrey, commercial director at Norwich City, commented: “We are delighted to welcome BetWright to our outstanding roster of partners. This is a significant deal for the club that sees BetWright join us as a principal partner.
“We are grateful for their support of Norwich City and the work they wish to do in our community, including the installation of defibrillators around the county as part of their BetWright campaign.”
BetWright recently announced a stadium naming rights partnership with League One side Leyton Orient, which has seen Brisbane Road renamed as the BetWright Stadium for two seasons.