FanDuel has been named as Amazon Prime’s official odds provider and an official partner of the NBA and WNBA on Prime Video.
This will give NBA fans who sign up to Prime’s new bet tracking and Odds View features access to insights from FanDuel’s market-leading sportsbook, as well as dynamic betting content during NBA action accessed via Prime Video.
Bettors will be able to link their FanDuel account to their Prime Video profiles to gain access to an enhanced viewing experience which includes the ability to track bets in real time, although they will not be able to place bets directly on the Prime Video app.
Fans will also have access to Odds View, which presents a rotating list of live odds, lines, and probabilities associated with popular bets, as well as overlays that add greater context to the game and highlight how players and teams are performing relative to betting markets.
As part of the partnership, Blake Griffin, an analyst for NBA on Prime, will also serve as an ambassador for FanDuel’s NBA offering.
Griffin will be featured across FanDuel creative campaigns, on-air integrations, social media, and live events, bringing his unique perspective and personality to FanDuel’s basketball content.
“Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans,” said Mike Raffensperger, president of FanDuel Sports. “By integrating custom content into Prime Video’s NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences.”
Danielle Carney, head of US video and live sports sales at Amazon Ads, commented: “It’s important to partner with brands that are invested in enhancing the fan experience. We’re helping to transform how brands reach highly engaged consumers. By prioritizing innovation and storytelling we can create unique opportunities for brands to connect with their audiences that are more meaningful.”
Shares in FanDuel parent Flutter Entertainment plc (NYSE:FLUT) closed 10.33 per cent lower at $254.00 per share in New York Tuesday.