Dublin-headquartered CRM specialist Xtremepush has appointed Ciaran Lacey as chief technology officer (CTO) to support the company’s expansion strategy.

Lacey takes over as CTO from co-founder Kevin Collins, who will now serve as chief operating officer.

Lacey joins Xtremepush after a three-year stint with Dublin-based financial services company Carne Group, where he has served as CTO since September 2022. He also had spells with technology giants Dell and Microsoft, as well as financial service companies Hudson Advisors and Lone Star Funds.

“Ciaran joins Xtremepush with a stellar CV that demonstrates success in company growth, technical prowess, and strategic vision within challenging, highly-regulated markets; this appointment is exactly what we need to cement our ambitious growth plans in the coming months,” said Xtremepush CEO Tommy Kearns. “Bringing Ciaran in has allowed for my fellow co-founder Kevin Collins to shift into his new role as COO, where I’m excited to work alongside him in a much more immediate capacity, while we now have a much stronger, rounded leadership team as a whole, with deep departmental and multi-sector expertise.”

Collins added: “We’ve grown from a startup to partnering with the majority of the world’s leading iGaming operators in just a few years. Adding Ciaran’s technical leadership strengthens our ability to continue scaling our market-leading platform and product portfolio.

“I’m ready to drive Xtremepush forward as COO, focusing on the operational excellence needed to deliver for our fast-growing global client base. The opportunity ahead is enormous.”

Commenting on his new role, Lacey said: “Xtremepush is a name that has earned a strong reputation in this generation of Irish tech success stories, and with an already market-leading position in global iGaming CRM and gamification, I’m excited to assist in delivering a robust growth strategy for both product and new markets going forward.

“Working with Tommy and the first-rate executive team at Xtremepush was a major pull. This is a company built on best practice and a progressive outlook. With exciting developments around Agentic AI and various plans to expand and improve our offering, I’m very confident in my remit and how it can play a significant role in our ongoing success.”

Xtremepush partners include Livescore, Oddschecker, Superbet, Betsson, Betsul, The Pools, Kaizen, BetMGM and William Hill.