BetMGM has been named as an official sports betting and online casino partner of the NHL’s Pittsburgh Penguins.
The agreement sees BetMGM signage and branding appear across the team’s PPG Paints Arena, with the operator also benefiting from co-branded social media content, exclusive promotions and premium hospitality assets for VIP fan experiences.
BetMGM is also planning to release Penguins-themed iGaming products in the near future.
“Pittsburgh is home to some of the most iconic sports franchises,” said BetMGM chief marketing officer Steve Kelley. “This latest collaboration with the Penguins builds on our deep ties across the city and opens new opportunities to engage fans through unforgettable experiences at PPG Paints Arena, and beyond.”
Steve Kelley, senior vice presidents of partnerships at the Pittsburgh Penguins, commented: “The Pittsburgh Penguins are proud to welcome BetMGM as an official sports betting partner. BetMGM is an established leader, and this partnership furthers our organisational commitment to enhancing the gameday experience for the most passionate fanbase in the National Hockey League.”
Following this deal, BetMGM now has partnerships with all three of Pittsburgh’s major professional sports teams – the Penguins, Steelers and Pirates.