The McLaren F1 Team and Allwyn have unveiled a “scratch car” ahead of this weekend’s Formula 1 Las Vegas Grand Prix.
The scratchable car was unveiled Tuesday by McLaren F1 driver Oscar Piastri and offers fans the chance to win once-in-a-lifetime prizes by scratching one of the car’s 970 panels.
Designed and hand-built by paper artist and motorsport enthusiast Florian Weber, the car is made up of 970 individual scratchable panels, each printed in the McLaren F1 Team’s iconic papaya orange.
The unique installation will be open for racing fans to visit and scratch at the LINQ promenade in Las Vegas through Wednesday 19 November.
“Being an Official Partner of the McLaren F1 Team enables us to bring the entertainment and excitement of the sport to even more people,” said Pavel Turek, chief officer global partnerships at Allwyn.
“Our Scratch Car is just one of the ways we are helping fans across the world get closer to the F1 action, with the chance to win once-in-a-lifetime McLaren F1 Team prizes and experiences.”
Louise McEwen, chief marketing officer at McLaren Racing, added: “At McLaren Racing, we are continually exploring new and unexpected ways of connecting with our fans in a fun and engaging way, and that’s what our Scratch Car activation with Allwyn does.
“We can’t wait for people to see it come to life, whether that’s on the ground in Las Vegas or online.”
The opportunity to win is also open to fans who are not attending the Grand Prix in Las Vegas via an online scratch car experience at Allwyn Global’s Instagram page.
The top prize gives one lucky online winner the opportunity to visit the McLaren Technology Centre in Woking, UK, and meet a McLaren F1 Team driver and have their own race suit signed by them.