Svenska Spel has announced the immediate termination of all bonuses and other gambling incentives in order to better combat the risk of gambling addiction.

The Swedish state-owned gambling operator said the move would come into force with immediate effect, although it may take some time before such bonuses are completely removed from its marketing communications because of contracted campaigns.

The decision follows an announcement by the Swedish government in June that it would put in place measures to further restrict the gambling market under existing laws, as opposed to its earlier stated plans of pursuing new gambling legislation to better regulate the market.

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