The leading prediction market joins forces with the reigning FIFA World Cup champions as the tournament gets into full swing
Kalshi has signed an official partnership with the Asociación del Fútbol Argentino (AFA), the governing body of Argentina’s national football team and the reigning FIFA World Cup champions.
Kalshi will serve as an official sponsor of the AFA for the duration of the 2026 FIFA World Cup, conducting co-branded activations and coordinated social media campaigns.
The partnership also gives Kalshi use of AFA intellectual property across its marketing materials.
AFA’s official data and streaming partner, Genius Sports, will provide Kalshi with official sports data to support the creation and settlement of related sports prediction market contracts.
Kalshi will also participate in Genius Sports’ integrity information-sharing processes to strengthen market transparency and provide professional sports leagues with greater visibility into related market activity.
“Argentina is the standard of excellence in world football,” said Adam Barrick, head of sports partnerships at Kalshi. “That’s exactly who Kalshi belongs alongside. We’re building the future of how people engage with live events, and partnering with the reigning champions of the beautiful game is the clearest signal we can send about where we’re headed.”
Leandro Petersen, chief commercial & marketing officer at the AFA, added: “Kalshi is a leader in its category, and their decision to partner with AFA is a testament to the global strength our brand has built since 2017. Each new alliance of this caliber reinforces that the path we charted for AFA’s international expansion is the right one, and that the world’s leading organizations want to be part of it.”