British bookmaker Coral has rolled out Betradar's Live Channel in more than 100 of its betting shops in the UK, with plans to increase the service to 1,000 shops within 12 months.
Betrada's Live Channel, which launched last year, combines live odds, live statistics and live pictures from sporting events around the globe on a single screen. It includes coverage of the French Ligue 1 and Coupe de la Ligue, American Major League Soccer, handball league HBL, German and Spanish Basketball leagues, and several international ATP and WTA tournaments, amongst others.
Betradar sales director Tom Edwards commented that the Live Channel roll-out continues the company's long-standing relationship with the British bookmaker.
"Coral is one of the key players in the UK market and a trusted client since several years. I am delighted that Coral have realised the great opportunity and potential of the Live Channel for their business," said Edwards.
Coral marketing director Olly Raeburn added: "We’re delighted to be adding the Betradar Live channel to the Coral proposition as part of this offering. We’re always looking at ways of giving our customers more choice and we believe that the breadth and depth of additional content that Betradar’s Live Channel brings will add some genuine value to our product mix."
The Live Channel provides on average 12 hours of live sports coverage per day, allowing bookmakers to extend their live betting offering throughout business hours.