Sports data provider Sportradar has entered into a multi-year data partnership with the Finnish Football League Association (FFLA), the governing body of football in Finland and organiser of the country’s top division Veikkausliiga.
The deal sees Sportradar become the official data partner of the FFLA and Veikkausliiga, gaining exclusive rights to collect and archive data from all league matches and distribute it to the media and betting industry.
The FFLA will also become the latest Sportradar integrity partner, with the supplier’s Fraud Detection System (FDS) monitoring Veikkausliiga matches for signs of betting-related corruption and other fraudulent activity.
Sportradar said in a statement that it had been selected as the FFLA’s official partner because it understands the need for sports federations to provide sophisticated solutions for data collection and distribution.
It added that the supply of ‘official data’ would help uphold integrity measures by creating a framework for extensive information sharing and cooperation between sports federations and the gambling sector.
Sportradar chief executive Carsten Koerl said he was very pleased to cooperate with FFLA, describing Finland as a “rising football nation developing with steady footsteps."
“Our market leading betting and sports data services will engage football fans in Finland in new ways and across all platforms. We are also looking forward to further strengthen our commitment to support football in countering betting-related corruption,” Koerl explained. “The FFLA’s forward thinking approach to protecting the integrity of football is highly commendable and our sophisticated Fraud Detection System will greatly assist in this.”
The FFLA was formed separate to Finland’s main Football Association, and replaced it as the official governing body of football in the country.