Betting and gaming operator continues support for EFL Championship with third front-of-shirt sponsorship deal for 2026/27 season
Midnite has expanded its support of EFL Championship football by becoming principal partner of Middlesbrough FC while renewing its existing partnership with Sheffield United FC.
Midnite will serve as Middlesbrough’s front-of-shirt sponsor in the club’s historic 150th season in 2026/27, replacing FDJ United’s Unibet brand.
Separately, Midnite will remain principal partner of Sheffield United for a second consecutive year during the 2026/27 campaign, which also includes front-of-shirt sponsorship.
“The Championship is one of the most viewed football leagues in the world, with some iconic and historical names from English football competing in it,” said Midnite head of brand marketing Andrew Mook. “We are looking forward to being a part of the action by partnering with two of the league’s biggest clubs in what should be another thrilling season.
“Middlesbrough are a club with a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary. We are also delighted to be Sheffield United’s principal partner for a second consecutive season after a really exciting first year. We’ll be looking to create even more memorable fan experiences in the upcoming season.”
Last month, Midnite was announced as front-of-shirt sponsors of Championship club Wolverhampton Wanderers.