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Svenska Spel renews Swedish ice hockey league sponsorship

18th September 2015 6:58 am GMT

Swedish gambling monopoly operator Svenska Spel has agreed a new six-year sponsorship deal with HockeyAllsvenskan, the second-highest ice hockey league in Sweden.

The deal runs through to June 30th, 2012, and is valued at €48m, with the bulk of the proceeds to be distributed among the league’s fourteen teams.

Alongside branding and marketing opportunities, Svenska Spel will also serve as the official supplier of statistics for in-stadium media screens and club and league websites. [...]

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