The Advertising Standards Authority (ASA), the UK advertising watchdog, has banned an advertisement for 888Casino.com which was held to be misleading for failing to make clear that restrictions applied to its “free play” winnings offer.
Two ads promoting 888Casino were investigated. The first was a posted on a London Underground platform which stated: “£88 Free No Deposit needed Slots. Blackjack. Roulette. Live casino". Text at the bottom of the ad stated "18+ T's & C's (sic) apply...”
One complainant challenged whether the ad was misleading after signing up for the offer before discovering that "free play" winnings needed to be wagered thirty times before withdrawal and that players could only withdraw a maximum of £20.