The UK Advertising Standards Authority (ASA) has banned an advertisement for UK-facing online casino brand which was found to be misleading for not making the conditions of its welcome bonus clear to customers.

Text in a promotion on Malta-licensed stated: “£1000 FREE. 1st deposit - 100% Match Bonus. 2nd deposit - 25% Match Bonus. 3rd deposit - 50% Match Bonus". The text was followed by a "More info" button.

A complainant challenged whether the promotion was misleading because it did not make sufficiently clear that players were required to wager their welcome bonus fifty times before any winnings could be withdrawn.

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