Mecca noted that mobile gaming is its fastest-growing vertical, with the majority of new customer sign-ups coming through the channel.

Rank Digital head of games Alex Franklin commented that random number generator games have always been popular with bingo players, and revealed that 80 per cent of casino game revenue is generated by roulette.

“Now, with Evolution’s world-class live roulette, we are able to offer our players a fun, fresh and exciting alternative to RNG Roulette for the first time,” Franklin added.

Evolution’s head of account management Sebastian Johannisson said that online and mobile bingo was a very social and community-oriented game, making it a good fit with Live Casino.

“Live Casino also offers this element with the ability to interact with the dealer through live chat and to hear the dealer’s verbal responses and game commentary,” he explained. “Added to that, roulette is an endlessly exciting numbers-based game just like Bingo, so there’s a great deal of synergy between the two games.”

Rank has an established relationship with Evolution, having launched a new live dealer tab for its Grosvenor Casino brand in November 2013.

“Mecca is looking to replicate the success achieved by Rank Group’s Grosvenor Casinos, who have benefited from a strong contribution to revenue and profits from their own Evolution-hosted live casino games and dedicated environment at our Riga studios,” Johannisson added.

Shares in Rank Group plc. (Co. Data) (LSE:RNK) closed in London Thursday down 0.06 per cent at 163.30 pence per share.