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Arsenal FC signs up SportPesa for unique Kenyan betting partnership

10th February 2016 7:36 am GMT

Premier League football club Arsenal FC has signed one of its more obscure betting partnerships, teaming up with Kenyan betting operator SportPesa.

As the club's official betting partner in Kenya, SportPesa will engage directly with Arsenal supporters in the country through the club’s digital channels, promotional activities and marketing initiatives, featuring first-team players and club legends.

Arsenal fans in Kenya will also be offered a range of club-related benefits, including official merchandise and match tickets to see the team [...]

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