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Ladbrokes signs up Frankie Dettori as brand ambassador

21st March 2016 8:14 am GMT

UK bookmaker Ladbrokes has unveiled British-based three-time Champion Jockey Frankie Dettori as a brand ambassador with immediate effect.

Dettori has signed an exclusive deal with Ladbrokes to become the face of some marketing, brand, media and internal communications campaigns for the bookmaker, while his racing views will be also published throughout the year.

The deal, which Ladbrokes said was the most extensive of its kind to date for the company, will also make use of Dettori's profile [...]

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