The UK’s Advertising Standards Authority (ASA) has banned three advertisements from online gaming operator Unibet which were found to be misleading for using the term “risk free bet” to describe their bonus offer to customers.

Three issues were investigated, all of which were upheld by the ASA’s Summary of Council decision. These included two sponsored posts on the Facebook news feed, a sponsored Google search result and a web page for a promotion on

The ASA received three complaints which challenged whether the claim “risk free bet” in all three of the ads was misleading...

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